Shelf @ 2COMMUNIQUÉ
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AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.

The non-profit, professional society serving the needs of association publishers and communications professionals.

The international association of professionals who advance educational institutions.

The Society of Publication Designers is dedicated to promoting and encouraging excellence in editorial design. Our members are art directors, designers, photo editors, editors and graphics professionals. Editorial design plays a crucial role in shaping and documenting our common history; the efforts of the Society and its members also serve to educate and enlighten the public about the importance of magazines and online publications.

Since 1970 the UCDA has supported and recognized the work of creatives working in higher education.

Strategy is integral to all of our work. Our projects begin with in-depth research—we explore core issues, interview key stakeholders, define design goals, and review business objectives. The results are delivered in a comprehensive design brief that outlines our findings.
People often think of an identity purely as a “logo,” yet it is much more than that. An identity also includes a color palette, type palette, and direction on use of imagery. All of this information is delivered to our client in a thorough Identity Standards Guide that ensures consistent branding.
Art direction is at the core of creating a publication, as the photographers and illustrators selected to work on a project are part of the visual identity. We are part of a professional network of hundreds of photographers and illustrators and work with them to create unique designs
The scope of work we do when it comes to publication design is broad. We may be hired to critique an existing publication in anticipation of a redesign, to design a publication from an initial concept, or to collaborate on an issue-to-issue basis.
For a redesign or launch, we begin with a thorough analysis of the current publication and the organization’s goals. We create designs unique to the readership, implement new guidelines, and offer consultations on an ongoing basis.
Our interactive designs focus on the user first, then the technology. 2COMMUNIQUÉ initiates the design process with analysis of competitors, audience, and content. This procedure lays the groundwork for information architecture, wireframes, interface design and finally the production of the functional website. At each stage we refer back to user personas, a tool that keeps us informed of the audience wants and needs.